Meet Our Leadership Team

George Fernandez

Chief Executive Officer
A respected and influential visionary who possesses both authentic experience and passion for solving complex social issues. A vibrant leader who effectively channels ideas, energy, and skill to equip organizations to drive social and economic transformation by celebrating cultural identities.

Mary Oliveira

Chief Operations Officer
A diversely and dynamically experienced business operations professional with a sharp mind for maximizing organizational growth. A confident yet approachable team leader who drives progress through proactive planning, strategic partnerships, and business development.

Virginia “Ginny” Roth

Chief Branding & Strategy Officer
A born leader and skilled listener who is proficient at translating client needs into actionable strategies. Extreme believer in communications that are based on a foundation of research. Ever-vigilant on results monitoring and analysis and keeping executive teams informed every step of the way.
Color & Culture Catalysts
Latino Connection has built a solid statewide reputation for creating dynamic community outreach events and experiences that make a difference in the lives of communities and individuals, often making key inroads to hard-to-reach audiences.
PPO&S brings with it a 43-year long standing reputation for developing statewide, research- based marketing communications campaigns that create public awareness of key issues and drive behavior change. Its expertise in media buying and branding strategy are key drivers of each effort’s success.
Color & Culture is an integrated family of brands and changemakers that provides culturally relevant, human-centered strategies to solve ever-evolving challenges.