Many renters think the American Dream of homeownership is out of reach for them. Whether it’s because of a less-than-stellar credit score or simply not having a lump sum saved up for a down payment.
But the Pennsylvania Housing Finance Agency (PHFA) wanted people to know that there are many pathways one can take to homeownership, and they come to the table with many remedies and solutions.
We helped PHFA relay their story by creating a TV spot, told through the eyes of a satisfied customer — one who thought he’d always be a renter but is now a proud homeowner.
