New leadership realized that the name of Pennsylvania Industries for the Blind and Handicapped reflected old language and thinking. Color & Culture catalyst PPO&S helped the client navigate the journey toward a name that more accurately defined them and then developed a branding strategy focused on their points of distinction.
The organization’s offering of products manufactured and services provided by individuals with disabilities to create employment opportunities for them is what makes the organization unique, hence the ultimate name selected: UniqueSource® Products & Services.
