African Americans and Latinos have a higher risk of getting a type 2 diabetes diagnosis compared to white adults. However, these populations experience a lower quality of care and are less likely to receive recommended services that help manage diabetes. Women, in particular, are at a higher risk of experiencing diabetes-related complications compared to men.
To improve the health outcomes of African American and Latina women with type 2 diabetes, MakeAChoice.org partnered with Color & Culture catalyst Latino Connection to develop a four-day bus tour that went across Pennsylvania to educate these women on ways they can live healthier lives with diabetes. This initiative was funded by the Pennsylvania Department of Health and the Health Promotion Council in Philadelphia.
MakeAChoice.org brought in international fitness star and award-winning talent, Shaun T — known for P90X and Insanity workout-at-home fitness programs. We managed all event logistics (hotel arrangements, vendor coordination, transportation, bilingual registrations, promo items), provided oversight of all Latino media relations (print, digital, radio and TV), and recruited people with diabetes to feature in the MakeAChoice.org campaign.
More than 2,500 people attended the events, with participants feeling more confident about living healthier lives despite their diabetes diagnosis.